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According to the resources, Google AdWords results receive 65% of the clicks that started with procuring keywords, however, organic results receive only 35%. Businesses also make a regular income of $2 for every $1 they spend in AdWords. On an average, it is found that 41% of clicks go to the top 3 paid ads on the search results page. Paid ads get 65% of all clicks for high commercial intent searches. This proves how important paid search advertising is for your company or business.
Paid Per Click, Paid Search, Search Engine Marketing, Cost per Click Marketing are for the most part equivalent words for the technique of gaining traffic by purchasing keywords on various search engines and driving the client to tap on your advertisement. Paid search bids on a cost per click basis in most cases. This implies that you only pay when a user actually clicks on your ad and is directed to your site’s landing page. One advantage of paid search is the ability to target as generally or widely as you wish. Let’s now dive into the different network options on which to advertise.
1. Search :The search network of Google reaches users as they're looking through the web. When someone types in a string of keywords into a search engine in order to see relevant results, searching literally takes place at the instance. Different bids will help settle on which position your search engine ads will appear on the search engine results page (SERPs).
2. Display :The display network of Google is an extension of the search network that reaches users as they surf through the web. Advertisers making use of the display advertising network will be able to see where exactly their ads are being shown using the placement reports. One thing that makes the display network stand above the search network is that you can use both text ads and image ads in display advertisements.
3. Shopping :Shopping advertisements allow you to advance and promote your products on the web search tools like Google Adwords and Bing Ads, and within the Facebook Ads by giving the users all the data they need along with a picture of the product that you are selling. Otherwise called Product Listing Ads, or PLAs, google shopping ads enables the searcher to see a preview of your product before clicking on the ad.
4. YouTube : YouTube advertising is part of your AdWords account and any video uploaded to YouTube can be an ad. Pre-roll video advertisements show up prior to the other videos on YouTube, and other video ads can show up beside playing videos and in search results. In YouTube advertisement, you only pay when someone engages with your ad, and if the viewer skips the ad before it’s over, you don’t have to pay for that video ad playing.
Paid Search is the process of getting website traffic through Paid Advertising. Pay per Click is the most in effect and result engrossed part of digital marketing. Your Paid Search is safe in the hands of the Superheroes at the SuperX Growth Hackers as we provide you with the most successful paid advertising services. We are specialized in using platforms like Google Adwords, Facebook, Twitter, LinkedIn, Yahoo, Bing, for advertising, which covers almost 80% of the total websites in the world. Come over and contact us, the SuperX Growth Hackers for the best Paid Search services from the best PPC Company in Bangalore.