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OVERVIEW

Facelifting the most authentic unprocessed edible oil brand to reach a greater audience.

KS Royal is a 33 year old, well renowned brand down South, known for their traditional & authentic method of manufacturing edible oil. Our strategy was to reflect the uniqueness of the brand in all designs and communications. In order to remain recognizable yet redefine the old look, we carefully designed the logo by slightly modifying the elements, while keeping the overall look & feel of the brand intact.
As the fastest moving FMCG product, more importance was given to the brand’s package design. KS Royal is one of the very few high-quality manufacturers of edible oil, who uses traditional chekku method to lock in the real aroma and taste of seeds in their product. In order to convey this very message, we designed the packages with graphics which showed the manufacturing process – from plant to seed to oil – in a direct yet creative way, conveying that the product is unprocessed and 100% natural.
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SOLUTION

We designed the major touchpoints of the brand to reflect its authenticity.

Right from Retail Stores to load vehicles, we designed each and every touch point meticulously to show the authenticity of the brand. After a series of brainstorming, we came up with a tagline that appealed to all types of customers – Tradition in every drop.
As a result, the brand experienced wide visibility and saw a significant rise in its sales. Keeping the message of the brand consistent right in the logo, brand communication and POS has helped KS Royal to become the foremost choice for its customers.
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RESULT

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POSITIONING
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TRUST INSTILLED
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USER EXPERIENCE
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