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About Client
Headquartered in Bangalore, they is primarily focused on residential and contractual projects. The Company's residential projects include presidential apartments, villas, row houses, luxury and super luxury apartments, plotted development and aspirational homes replete with world-class amenities.

One of top rated real estate property developers in India and UAE.

The Objective
Indian Premier League (IPL) is one of the biggest sports events in India with millions of fans followers. It happens every year during April-May, and the developers want to promote their brand to the cricket fans during IPL 2018.
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SuperX Campaign

Since their main focus is on luxury apartment and villas, we came up with the user persona by analyzing their user data.

Few of data points which were considered for user persona creation are, – 30+ years old; working in IT, Financial Services, Business Owners, Retail, Real Estate, etc.; Annual income of 25+ lakh; Using premium cars; Lifestyle of user, etc.

We ran over 15+ targeted display ads campaigns in 75+ cricketing sites like Cricbuzz, ESPN Cricinfo, Crictracker, Sportskeeda, Star Sports, Cricline, etc. The ad copies were designed in a way that appeals to cricket fans and promotes their offerings.
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Outcome
  • The campaign ran for 50 days and generated 2 million impressions with 500k clicks.
  • The campaign also generated 1000+ leads which were followed up by the sales team.
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  • Social Shares

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