scroll
About Client
The event is India’s largest Fintech conclave which happens every year. It is a FinTech thought leadership conclave focusing on the future of technology in financial services within India and beyond its borders. It's a melange of conferences tracks, workshops, hackathons, meetups, CXO roundtable, startup exhibits, and a grand demo night.

In 2019, it happened on 27 Feb - 1 Mar at Mumbai, and the event saw the participation of 1500+ delegates from 15 countries with 180+ speakers and 120+ companies.

It is one of India's largest Fintech Conclave.

The Objective
Fintegrate approached SuperX to promote the ticket sales to startups and corporates; and to drive in registrations for startup exhibits, women entrepreneurs and student entrepreneurs.
superx

Challenge

Ticket cost is on the higher side with ticket price starting from Rs. 8000 for startups and corporates Rs. 15000.
We had only 4 weeks to drive sales via online campaigns.
superx
SuperX Campaign

The first week of the campaign was allocated to experiment channels which can drive better conversions. We started hitting numbers, we had a target of reaching 25 in the first week, and 50, 100, and 125 in respective upcoming weeks.

There were campaigns done for group buying, flash sales, discounted promo, etc. to drive more interest. And, separate pitch was made for startup and corporates.

Channels Used:
  • Facebook – Traffic ads and lead generation ads (lead generation ads for startups and women entrepreneurs gave better results).
  • LinkedIn In-mail Ads – Drove overall best conversion rate among the campaigns.
  • Twitter – Used to create awareness of the event.
  • Google – Display ads, Gmail ads, and YouTube ads are used for awareness.
  • Remarketing – Retarget of ads was done on Facebook, LinkedIn, and Google.

Results

We overachieved the target of 300 ticket sales and ended up selling 500+ tickets.
superx
superx
  • Social Shares

Want to grow your business with SuperX.?

Enquiry