They are India’s fastest growing online sports media house which writes about Cricket. They cover all the aspects of the game via News, Match Predictions, Pre-and-post Match Analysis, Statistics, Cricket Facts, Social Media trends, Videos, Humor and more.
In an industry that has big names with deep pockets, they wanted to connect to the young cricket fans of the game through their content. They are competing with players like Sportskeeda, Espncricinfo, Cricblog, Sportzwiki, etc.
They generate over 50million traffic every month.
When the founders approached SuperX GH, we soon realized, Crictracker can’t depend on Social Media for generating traffic. They have to strengthen up their organic search traffic to survive in the long run.
We started with optimizing their existing website for making it SEO ready. Traditional SEO tactics won’t work, as Crictracker publishes around 60-70 content per day and we need to optimize each and every content with keywords, meta, internal links, etc. And, during IPL season or major tournaments, the team has to work around the clock to bring the output.
We came up with a checklist which each content passes through before going live and list of activities which we do after publishing the content to improve the ranking of the articles.