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About Client
They are India’s fastest growing online sports media house which writes about Cricket. They cover all the aspects of the game via News, Match Predictions, Pre-and-post Match Analysis, Statistics, Cricket Facts, Social Media trends, Videos, Humor and more.

In an industry that has big names with deep pockets, they wanted to connect to the young cricket fans of the game through their content. They are competing with players like Sportskeeda, Espncricinfo, Cricblog, Sportzwiki, etc.

They generate over 50million traffic every month.

The Setback
In late 2017s, every brand which was popular on social media faced a major hit back when Facebook’s new update brought down the organic reach of pages. This client, who has over millions of fans in their social media pages was not an exception. They were driving over 15million traffic per month from social media pages, and this update was a threat to this business model.
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SuperX Solution

When the founders approached SuperX GH, we soon realized, they can’t depend on Social Media for generating traffic. They have to strengthen up their organic search traffic to survive in the long run.

We started with optimizing their existing website for making it SEO ready. Traditional SEO tactics won’t work, as they publishes around 60-70 content per day and we need to optimize each and every content with keywords, meta, internal links, etc. And, during IPL season or major tournaments, the team has to work around the clock to bring the output.

We came up with a checklist which each content passes through before going live and list of activities which we do after publishing the content to improve the ranking of the articles.
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Outcome

We had a challenge of showing results in 3 months, and this tedious process started ripping the benefits.
  • We saw a 20% increase in organic traffic in 3 months, and it was increased to 40% in 6 months.
  • We reduced the bounce rate and increased the time spent by users on site. It helped in increasing the AdSense revenue by 50%.
  • Currently, the site generates over 50million traffic every month.
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