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Twitter Cards: Everything you need to know
On December 25, 2019 by David hetmyer10 min read
As number isn’t significant enough to make your marketing team’s mouths water how about the fact that 51% of Twitter usersearn
more than $50,000 per year? That’s some real purchasing power. Fortunately, there is a solution. Twitter Cards give you thepower to
convey plenty of useful and engaging informationto your followers, without breaking the character limit.Here’s everything you
need to know about using Twitter cards to drive leads to your website in 2019 and beyond.
What are Twitter Cards?
Twitter cards were designed back when Twitter only allowed people to tweet 140 characters at a time. Back then, the cards were a crucial
wayof going beyond the restrictive character limit. Today, the cards still serve the same purpose for some. Twitter says that even after
updating their limit to 280 characters, many users still hit the threshold.
1. Summary Card
The Summary Card does what it says on the tin – it refines your web content into a snapshot image with a thumbnail, title and description.
Users can even see the URL of your website displayed at the bottom of the card. The idea is to give your viewers a preview of your content
before they click through to your site. If you use Twitter to accelerate your blog traffic, this could be an excellent option for you.
Show off your latest deal on your eCommerce store
Promote your new blog post or article
Highlight your brand’s news of the week
Demonstrate your most popular product of the month
“From a functional perspective, there’s not too much difference between this card and the typical Summary Card. The biggest differenceis the
size of the image. Companies use Twitter cards with the large summary image when they want to capture user attention.From a
functional perspective, there’s not too much difference between this card.”
2. Use stunning images
Speaking of impressive images, Twitter is great at adjusting your images to fit your post. However, if you let Twitter do all the formatting for
you, then you risk your pictures appearing pixelated or stretched. Spending a little extra time on your profile’s appearance will helpyour
brand reputation and boost your chances of conversions.
Remember, Tweets with images get 18% more clicks and 150% more retweets than tweets without. Treat your Twitter cards more like your
Instagram feed and make sure that your pictures are compelling enough to drive people to your site.
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